The Company

The Afribol Company is a purpose-driven food brand that produces, markets, and sells exotic, irresistibly delicious and health-forward snacks and treats with a mission to combat poverty-induced maternal deaths worldwide. By creating an exotic line of deliriously addictive treats, The Afribol Company strives to not only delight customers, but to also directly contribute to efforts aimed at minimising the conditions that lead to preventable maternal mortality

The Afribol Company's mission is to build the world’s most fun, most multi-cultural and most delightfully addictive brand of exotic celebratory treats - through which to celebratorily contribute to maternal health care worldwide

We strive to gain leading global market shares in this exotic & culture-fusion, health-conscious, & luxury-celebratory treats market in our bid to maintain the financial flow necessary to realize our social vision. Our primary goal thus is to leverage the success of our snack to build the financial power needed to lower maternal mortality rates, expand access to essential preventive knowledge /resource, and build a globally recognized snack brand that becomes widely celebrated for its joyous, health-conscious and irresistibly delicious and dietarily inclusive delicacies.

As long as there are still pregnant women in the world who are dying in childbirth because they cannot pay their maternity bills during labour, The Afribol’ Company will forever focus on building a brand that not only brings responsible celebratory premium and health-forward treats to the world, but that ensures an enduring financial basis from which not only the maternity bills of women who are in danger of being kicked out of hospitals or left to die on hospital beds during labour are funded, but that can finance initiatives to prevent preventable reasons for these women’s helplessness - both before and after their birth events; and both before and after they are old enough to be mothers.

Mission

Vision

The Company

The Afribol Company is a purpose-driven food brand that produces, markets, and sells exotic, irresistibly delicious snacks and treats with a mission to combat poverty-induced maternal deaths worldwide. By creating a line of deliriously addictive treats, The Afribol Company strives to not only delight customers, but to also directly contribute to efforts aimed at minimising the conditions that lead to preventable maternal mortality

Our Mission is to build a global snack and maternal wellness company that serves as an unstoppable funding machine in the fight against maternal mortality. By creating "Neo-Exotic" culture-fusion snacks (and maternal wellness products) that build sustainable commerce to fund maternal healthcare - turning every Afribol purchase into a life-saving action, we aim to prove that business can be the most powerful force for solving humanity's greatest challenges.

Mission

Vision

Build a beloved global snack & maternal wellness brand that becomes a massive funding machine in the fight against preventable maternal deaths

Our Vision is a world where no woman has to die in childbirth for lack of money

The Team

In 2016, the Afribol team was a mother-and-son team. The new Afribol team is made up of two women who are driven by a passion to create better conditions for other women and to build a global brand. The son remains a powerful force of support and help to the remodeled company. But the driving force now is the CEO and COO. Along with YOU, nd the businesses and people for whom enjoyment and camaraderie can also mean much more.

Barbara

Eliane

Founder - CEO

COO

In 2006, a New York Times Travel writer named Nicholas Kristoff wrote a blog about a young pregnant woman dying on a hospital bed in Cameroon because the medics would not treat her without upfront payment for her hospital bills. It was money the husband did not have or could not produce at the hour that the medics were demanding it.

It Started in 2006

Then this happened in 2013

In 2013, another writer named Barbara read the travel blog and, overwhelmed by sadness, decided to invent her own snack combination to sell, raise money and send to any hospital in Cameroon or anywhere else where women were being denied, or in danger of being denied treatment during labour pains.

The Afribol Story

So it was that the afribol was born in 2013, taking the Netherlands by storm in 2016 when it first debuted on the market in the country's biggest super market. In one single evening 14000 of the bolls flew off the shelves of the Albert Heijn to-go stores across the country. Within 14 days all 44000 afribols that had been produced were sold out. So deliriously delicious were those coconut covered, rumtastic chilli hot bolls that repeat buyers would rush from store to store looking for more!

The pause and the come-back

To realise our mission to help prevent maternal deaths from financial lack, we created an insurance fund called the Birthaidfund, through which we could directly reach women in need. We were fortunate to work with an award-winning medical organization in Cameroon called Gifted Mom. To utilise the monies raised, we also had to set up a foundation in the Netherlands: Stichting Good Food Great Cause. It is for the work that started being done through these organs that we became a nominee for the Albert Schweitzer Prijsin 2018. See more on our impact page.

5 years after a covid and health break took the afribol out of the stores, the snackalicious treat is back, still with a mission to help in the effort to prevent maternal deaths across the world. This time, however, it is no longer Barbara's fight alone for a just and kinder world - or the fight of her son Bengyella who co-founded the Afribol Company in 2016/2017 and drove its phenomenal market success and dominance. This time, it is also the mission of Eliane (the new Afribol Company COO) and the mission of everyone who believes that a more just world is possible in the process of enjoyment.

The Impact

Contact us any time

For any inquiries or to be an Afribol partner, reach out any time. We'd love to hear from you. And would love even more to respond